The Blanket Fund, launched on September 30, 2022, was part of the Hudson’s Bay Company (HBC) truth and reconciliation journey. Rooted in the complex history of the Hudson’s Bay Point Blanket as both an enduring Canadian emblem and a symbol of colonial harm, The Blanket Fund was developed after extensive consultation with Indigenous organizations, leaders, and community members across the country. Its purpose is to ensure proceeds from the Blanket directly benefit Indigenous Peoples today.
Following CTC’s acquisition of HBC’s intellectual property in June 2025, including the Hudson’s Bay Stripes, CTC has committed to carrying this vision forward. Every purchase of a Hudson’s Bay Point Blanket will continue to fuel The Blanket Fund, as CTC has committed to donating 100% of the Corporation’s net proceeds and a guaranteed minimum of $1,000,000 annually to support Indigenous-led initiatives through two grant streams:
- Capacity Building Grants are multi-year grants that provide critical support to grassroots Indigenous organizations looking to take that next step in their growth.
- Reconciliation Action Grants provide support for one-time projects and events happening in communities across Canada that connect Indigenous and non-Indigenous peoples through culture, arts, and education.
“While The Blanket Fund has only been in existence for three years, we have already seen the incredible impact it is having at the community level. The consultation we did before launching The Blanket Fund ensured we were developing a funding model that would best serve Indigenous people and communities. With this commitment from CTC, we can continue to provide direct support to grassroots projects supporting reconciliation through culture, art, and education,” said Sarah Midanik, President & CEO of the Gord Downie & Chanie Wenjack Fund.
This partnership strengthens CTC’s commitment to Indigenous communities, which includes corporate, retail, and community programming. In 2022, CTC introduced a Legacy Space at its corporate headquarters, co-created with DWF, Indigenous artists and curators, and the company’s Indigenous Peoples Network employee group. It remains a dedicated space for employees to learn, reflect, and honour Indigenous heritage and culture.
“We are exceptionally proud to be the stewards of HBC’s legacy – and as one of the nation’s longest-standing companies, we don’t take the responsibility lightly,” said Greg Hicks, President and CEO, Canadian Tire Corporation. “The Hudson’s Bay Point Blanket is a Canadian symbol with a complex history, and through our deepened relationship with DWF, we are committed to ensuring its cultural preservation and meaningful reconciliation for generations to come.”
DWF’s reach and expertise, in combination with CTC’s stewardship of the Hudson’s Bay Point Blanket, will enable The Blanket Fund to expand its impact and ensure long-term support for Indigenous initiatives.
CTC will provide details regarding the availability of the Hudson’s Bay Point Blanket in the coming weeks.
For more information or to explore the two grant streams, please visit www.downiewenjack.ca/the-blanket-fund.
